Tag: marketing
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LTMG #6: Ideas, Product Development, and Playlists
The last time I wrote, I spoke about how it is important to “find a niche”. I won’t say that I’m there yet, but I will say that I may have an idea of where it might lie. Drumroll, please. Folding paper! Does that sound absurdly simple? Well, I retort,…
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LTMG #5: To Do Lists, Personal Branding and Moodboards
Last week, I wrote about taking stock of what I’d achieved over the preceding month, what had worked, and what I’d enjoyed. That process has continued this week but with a focus on where I’m heading. One reason for this continuation is because I was feeling lost in a to-do…
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What is paid content? Branded Content
In today’s media landscape, it seems like there is a plethora of innovative marketing approaches. This series of articles cuts through the noise to clearly show the differences between four marketing approaches, how they are not as new as we might think, and how small businesses can use them to…
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LTMG #4: Taking Stock and FWENCLUB
So, I’ve been at this content creation game for a month now and that seems like a reasonable point to take stock of what’s been working, what’s not, what I’ve enjoyed, and what I’ve not. The short answer to the first pair – what’s working and what’s not – is…
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What is paid content? Product Placement
In today’s media landscape, it seems there is a plethora of innovative marketing approaches. This series of articles cuts through the noise to clearly show the differences between four marketing approaches, how they are not as new as we might think, and how small businesses can use them to grow…
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LTMG #3: Feedback and Amnesty International Ads
Well, I’ve had some friendly feedback on the work I did for my first challenge and as expected there is “room for growth”. That first challenge was to use Adobe Express to write and design four Instagram posts about paid content. There was to be a historical and a contemporary…
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The Challenge #2: Infographic
The results of last week’s design challenge – design an infographic. No copywriting here, just adaptation of source copy from Pulse Canada. Learned a lot about copywriting and the limits of Adobe Express. Details of those lessons to follow.
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What is paid content? Collaboration
In today’s media landscape, it seems like there is a plethora of innovative marketing approaches. Starting with collaboration, this series of articles cuts through the noise to clearly show the differences between four marketing approaches, how they are not as new as we might think, and how small businesses can…
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LTMG 2: Smoothing the rollercoaster ride and networking
It’s been a week since I told you that I’m starting a copywriting and design business so you might be wondering how it’s going. I don’t want to say in fits and starts because I have been pretty consistent in my work habits, but there is an emotional rollercoaster ride. …
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What is paid content?
In today’s media landscape, it seems like there is a plethora of innovative marketing approaches. This Instagram campaign aims to cut through the noise to clearly show the differences between four marketing approaches and how they are not as new as we might think. The Challenge The design challenges were…
Samuel Wood 